Livation
Livation is an idea for a wine, craft & spirits based agency, looking to reinvent themselves and revitalize their brand image. For this project I was tasked with creating concepts for their new visual identity. It included coming up with logo ideas, as well as brand collateral to give a contemporary feel. This required a delicate balance of creativity and sophistication, using vibrant colors and engaging visual elements. I went for a stylized representation of spirits, illustrating swirling cocktails, to inject a sense of whimsy and approachability into the brand. Since the illustration was created with fine, intricate lines; I used contrasting typography, with a strong, bold font.
