Collaborated with the creative team to redesign the Nike Running website. The new layout was designed to house Nike+, Nike iD, the latest products and news, marathons and events, and training tips.
Nike Running: Homepage
Nike Running: News
Nike: Comeback Stories
Design for the Comeback Stories feature on the Nike Running site, highlighting the athlete Lauren Fleshman. With a section to follow Lauren's comeback and ask her questions via Twitter; users were also encouraged to submit their own comeback story to be featured on the site. Additionally, a Nike+ component was available for users to receive training with a program created by Lauren and her coach.
Nike: Believe in the Run
Concept created for Nike Running, which extended across all of Nike's sites. Every sport requires their athletes train hard, and a huge part of their training is running. Running is not always easy for some athletes, but it's necessary in order to challenge and motivate yourself, and stay competitive.
LeBron James is no exception. This concept reveals his confession: Running is his secret weapon. He believes in the run.
Nike Homepage: featuring "Believe in the Run"
Nike Basketball: housed "Believe in the Run" content
Nike+: featuring "Believe in the Run"
Central Park Conservancy
Central Park for Sale was a fundraising campaign developed for the Central Park Conservancy. For a $10 donation to the park, a user can own a virtual square foot of The Great Lawn within Central Park.
With Parker Posey as Central Park's real estate agent users can claim their piece of the lawn, customize it, and then share it on Facebook using the Central Park app. A GPS powered app was also created to visit your piece of property in real life.
Worked with team to design the website and mobile app, and created illustrations and icons for users to explore and arrange within the layout of their lawn.
Facebook App: Parker Posey tours the Great Lawn
Get Started: Users can claim their spot on the Great Lawn
Mobile App: Welcome screen
Print ads for L'Oréal's High Intensity Pigments.
Hasbro: Lorifina Illustrations
Lorifina, an online-only product developed by Hasbro. The task was the conceptualization to execution of a contemporary site where pre-teens could create their own virtual doll, and purchase once they were finished.
This round of creative exploration focused on a hand-drawn style of fashion illustration merged with actual products. The highly interactive experience engaged girls in fashion, travel, design, and photography.
Hasbro: Lorifina Homepage exploration
Hasbro: Lorifina Dressing Room exploration
Design for Revo sunglasses, a feature on Sunglasshut.com. Along with their commitment to being environmentally conscious, a sleek look was given to highlight Revo's tradition of style and innovation.
Sunglass Hut: Revo Landing page
Sunglass Hut: Revo Brand Ambassadors
Sunglass Hut: Jimmy Chin video
Sunglass Hut: Product page
Marriott: Residence Inn
Design for Marriott Hotels first responsive site, Residence Inn. A fresh look, with full bleed imagery to showcase the hotels spacious suites.