Cariñena Wine Region
Cariñena is one of Spain’s top wine regions, with a strong focus on quality wine production. I worked with Gregory + Vine, who represented Cariñena in their efforts to build brand image and distribution since 2014. This included sponsorships, events, trade shows, educational seminars and digital marketing. Cariñena has since been recognized as a “Wine Region to Watch,” and has doubled their exports to the U.S. following the launch of the campaign.
The wines of Cariñena are known for their intense color, which come from rich, dark violet-blue grape varieties. As a nod to the grapes that define the region, we experimented with this color palette for their branding. In addition to design, I created illustrations to give the brand a unique look. Below are some examples of invites, postcards and winery media sheets used at various events.
